Our Curriculum
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Learn the basics of business types, purposes, and the role of entrepreneurs. Understand the economic and social impact of businesses. Explore success stories of notable entrepreneurs and startups.
Introduction to the fundamental concepts of business, including definitions, types, and purposes, highlighting the distinctions between profit and non-profit organizations.
Overview of Entrepreneurship 1.2.pptx
Explores entrepreneurship, defining what it means to be an entrepreneur, the role of entrepreneurs in innovation and economic growth, and the key traits and skills of successful entrepreneurs.
Economic and Social impacts of Businesses 1.3.pptx
Discusses the economic and social impact of businesses, including their role in societal development, economic contributions, and success stories of notable entrepreneurs and startups.
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Discover how to create a business plan and conduct market research. Learn strategic planning, including vision, mission, goals, and SWOT analysis. Understand various business models and revenue streams.
Business Plan Essentials 2.1.pptx
Covers the essentials of a business plan, including its purpose, key components, and a step-by-step guide to creating a comprehensive plan.
Understanding market research, focusing on techniques for identifying market needs, defining target customers, and analyzing competition.
Explores strategic planning, including crafting vision and mission statements, setting achievable goals, and conducting a SWOT analysis to guide business decisions.
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Get introduced to basic accounting and financial statements. Learn budgeting, financial forecasting, and funding options. Understand key financial ratios and metrics.
Basic Accounting Priciples 3.1.pptx
Covers basic accounting principles, including an overview of financial statements, analyzing balance sheets, and assessing profitability and cash flow through income and cash flow statements.
Budgeting and Forecasting 3.2.pptx
Explores budgeting and forecasting, including techniques for creating budgets, predicting future financial performance, and managing cash flow.
Funding Sources and Financial Metrics 3.3.pptx
Discusses funding sources and financial metrics, including an overview of funding options, key financial ratios, and indicators of a business's financial health.
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Learn the fundamentals of marketing and digital marketing strategies. Discover effective sales techniques and building a sales strategy. Understand customer relationship management (CRM).
Marketing Fundamentals 4.1.pptx
Introduces marketing fundamentals, covering the 4 Ps of Marketing (Product, Price, Place, Promotion), the steps to create an effective marketing strategy, and techniques for market segmentation to target specific segments.
Examines digital marketing, including the use of social media for business promotion, techniques for effective email campaigns and SEO, and strategies for online advertising.
Sales Techniques and CRM 4.3.pptx
Focuses on sales techniques and CRM, including building a comprehensive sales strategy, understanding and optimizing the sales funnel, and using tools and strategies for effective customer relationship management.
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Understand operational workflows, supply chain management, and inventory control. Learn about human resources and leadership skills. Develop team management and conflict resolution abilities.
Examines operational planning, focusing on designing efficient workflows, methods for process optimization, and principles of effective project management.
Supply Chain Management 5.2.pptx
Covers supply chain management, including an overview of supply chain components, strategies for effective logistics and distribution, and techniques for efficient inventory management.
Human Resources and Leadership 5.3.pptx
Discusses human resources and leadership, including best practices for hiring and training employees, building a positive organizational culture, and exploring leadership styles and team-building strategies.
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Learn the importance and types of innovation. Explore current technology trends and digital transformation. Understand R&D, intellectual property protection, and see case studies of tech-driven businesses.
Explores the importance and types of innovation, including how innovation drives business success, various types such as product, process, business model, and incremental vs. disruptive, and examples of successful innovations in business.
Technology Trends and Digital Transformation 6.2.pptx
Examines technology trends and digital transformation, including current trends like AI, blockchain, IoT, and big data, strategies for leveraging technology to enhance business operations, and how technology can create new revenue streams.
R&D and Intellectual Property Management 6.3.pptx
Discusses R&D and intellectual property management, including the importance of investing in research and development for growth, best practices for managing R&D projects, and protecting innovations through patents, trademarks, copyrights, and trade secrets.